Viewing entries posted in 2013

Email Marketing Strategy 101: Globalizing Your Market Reach With Email Marketing

Posted on 21 November 2013

One of the most widely used online marketing platforms is email marketing. The fact that it is low-cost, user-friendly and straight to your client's online doorstep makes it a very attractive and effective marketing tool.

Emails sent to clients may vary according to how a company wants to sell itself. It may be as simple and straightforward as possible or as complex as adding visuals or videos to make the email interesting to possible clients. What is important is that it goes straight to your client's email address and that you manage to grab their interest.

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Why SEM Is More Important For SME Companies Than SEO

Posted on 18 November 2013

For most companies, SEO and SEM can be confusing especially for start-up enterprises. SEM or Search Engine Marketing and SEO or Search Engine Optimization are just two other ways for marketers to increase a site’s visibility in the internet. SEM works by using third party tools such as banners, ads and other paid services to help increase the visibility of the site. SEO on the other hand analyses the data that it captures from how the search engine works and optimizes the site to better respond to the need of the search engine thus increasing the site’s ranking in the search result page.

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