Viewing entries posted in 2013

How Content Management Can Be An Effective Tool For Webmasters

Posted on 12 December 2013

content management system The advent of the digital era has made our lives incredibly easier. With a few clicks, we can get all the information we need on the internet, so much so that we have become very dependent on it. However, data and information easily found on the net may vary from one website to another. That is why, to satisfy the needs of users, website owners must make sure that content and articles uploaded on their sites are new, well researched and informative. This is where content management comes in. It is to make sure that articles made are of high quality standards and from excellent resource materials. Old content is replaced, archived and kept as records; while new articles are being constantly uploaded and monitored. In addition, since the lifespan of digital information expires faster than the normal textbook, content management is essential to the success of a website.

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Google AdWords Updates: Keyword Tool VS. Keyword Planner

Posted on 12 December 2013

Google Keyword Planner Since its creation, Google has never looked back and continues to innovate itself to create new add-ons, applications and extensions to provide better service and market strategy for its advertisers.
Typically when someone needs something online, they use a search engine to make it easier and faster. This is where Google Adwords come in. It is an advertising system of Google that enables advertisers to bid on certain keywords, with the winners getting their advertisement and clickable ads on top of page one. This is important because the chances of the product or services being chosen and noticed are highly probable due to the strategic positioning of the ads. For Google, this advertising arm has proven to be lucrative as it brings in more than half of the total income of the company.