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Working with Aspire Designs has been an extremely positive experience. The end result has exceeded our expectations on every level. Our new website looks beautiful and much care was taken down to the smallest detail. We have already received numerous comments on how great the new site is.
Jason Ng, Owner
The advent of the digital era has made our lives incredibly easier. With a few clicks, we can get all the information we need on the internet, so much so that we have become very dependent on it. However, data and information easily found on the net may vary from one website to another. That is why, to satisfy the needs of users, website owners must make sure that content and articles uploaded on their sites are new, well researched and informative. This is where content management comes in. It is to make sure that articles made are of high quality standards and from excellent resource materials. Old content is replaced, archived and kept as records; while new articles are being constantly uploaded and monitored. In addition, since the lifespan of digital information expires faster than the normal textbook, content management is essential to the success of a website.
Since its creation, Google has never looked back and continues to innovate itself to create new add-ons, applications and extensions to provide better service and market strategy for its advertisers.
Typically when someone needs something online, they use a search engine to make it easier and faster. This is where Google Adwords come in. It is an advertising system of Google that enables advertisers to bid on certain keywords, with the winners getting their advertisement and clickable ads on top of page one. This is important because the chances of the product or services being chosen and noticed are highly probable due to the strategic positioning of the ads. For Google, this advertising arm has proven to be lucrative as it brings in more than half of the total income of the company.
One of the most widely used online marketing platforms is email marketing. The fact that it is low-cost, user-friendly and straight to your client's online doorstep makes it a very attractive and effective marketing tool.
Emails sent to clients may vary according to how a company wants to sell itself. It may be as simple and straightforward as possible or as complex as adding visuals or videos to make the email interesting to possible clients. What is important is that it goes straight to your client's email address and that you manage to grab their interest.
For most companies, SEO and SEM can be confusing especially for start-up enterprises. SEM or Search Engine Marketing and SEO or Search Engine Optimization are just two other ways for marketers to increase a site’s visibility in the internet. SEM works by using third party tools such as banners, ads and other paid services to help increase the visibility of the site. SEO on the other hand analyses the data that it captures from how the search engine works and optimizes the site to better respond to the need of the search engine thus increasing the site’s ranking in the search result page.
The time it takes to finish a website depends on the type of website required by an owner. It may take a month or less for simple, straightforward informational and brochure type websites. These kinds of websites are applicable for small company websites or personal websites. On the other hand, complex and graphic ridden websites are ideal for large social networking sites like blogs, Twitter and other multinational companies; these would take more or less three months to be fully operational.
Just like any online start-up businesses, you have to be patient when it comes to attracting customers and visitors to your website. You have to invest a lot of time, effort and energy to successfully optimize your content, build a reputation and market your product. More importantly, you have to find out what the customers want and give it to them. This way, you can expect traffic to your website and eventually earn money through it. One way to lead customers to your website is by using keywords or key phrases. These keywords act as links that will direct readers to your website. The big question is how important these keywords are and how to find the right keywords that will lead traffic to your website.
Conversion and Sales are the primary goals of any online business, hence companies do everything in their arsenal to improve their conversion rate and make the most out of their traffic. Once a user lands on your website, whether it is a home page or an inner page, it is your landing page content, design and layout that is responsible to grab the attention of the user and encourage them to proceed with the purchase.
HTML5 comes with fresh syntactical elements such as <video>, <audio>, and <canvas> along with SVG content integration. Owing to these new additional features, integrating multimedia content or graphics to webpages has become easy and has eliminated the need to rely on third party plugins or flash. The new HTML 5 features do not just end there. Some other useful elements are <section>, <header>, <article>, and <nav> which ultimately increase the semantic value of the web page. Moreover, other major pluses of HTML5 are as follows:
Business today has become fierce and competitive. Many people prefer to open a business on their own rather than work the normal 8-5 desk job, hoping to succeed and get rich. That is why for top companies, it is important to maintain your lead. You must be constantly aware of new companies. On the other hand, if you are a start-up company, penetrating the market could be hard. You have to think of ways to surpass everyone and offer something new.