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Working with Aspire Designs has been an extremely positive experience. The end result has exceeded our expectations on every level. Our new website looks beautiful and much care was taken down to the smallest detail. We have already received numerous comments on how great the new site is.
Jason Ng, Owner
The brand new website for SGBikeMart is now officially launched!
Checkout the website @ www.sgbikemart.com.sg
Like every other product out in the market, you need to properly promote your website in order to attract people. The purpose of this 5 article series is to shed light on different tried and tested web marketing strategies which will help generate traffic to your website and increase your website’s page rank.
As opposed to paid ads, search engine optimization strategies (SEO for short) are inexpensive and organic ways of increasing your website’s page rank and traffic. Search engine optimization is also one of the most important aspects of web promotion. The reason being that the search engines like Google or Yahoo! send out virtual ‘spiders’ in order to index various webpages. As being indexed is the primary step towards traffic generation and page rank boost, it is important to carefully groom your webpages for optimal indexing. Therefore, we make use of search engine optimization strategies to allow these virtual ‘spiders’ to easily crawl through our webpages and identify all the aspects of the webpages important for indexing. The basic, most effective SEO strategies are:
As a website owner, monitoring the website’s ranking is integral in determining the website’s overall performance. There are many cheap or free search analytics tools which can help website owners conveniently and consistently keep track of their website performance. This article will highlight two search analytics tools which have received outstanding reviews, namely Google Analytics and SEO for Firefox. However, before elaborating on these two tools, it is essential to understand what aspects of these tools one should focus on.
Over the years, the virtual world has evolved to provide the users with the most convenient way of finding out websites which are most popular, reliable, and useful. In order to rank among those websites deemed as worthy by popular search engines like Google, it is important to build links in the most effective, tried and tested way. These ways include getting links from blogs and blog comments, forums, marketing through submission to article directories, and submitting links to directories. Additionally, one of the most important steps in order to build links is to determine where your competitors (the popular ones) get their links.
On-page SEO provides a short-term solution for high website ranking while off-page SEO primarily focuses on building a link platform which most effectively contributes to the website ranking in the long-run. Some important aspects of off-page SEO includes the quantity and quality of inbound links to your website, the rate at which the links are built, and the understanding of anchor text.
It is integral to incorporate keywords in order to effectively market your website online and attract the right kind of audience. Therefore, selecting the most appropriate keywords which best describes or summarizes the content of the website is very important.