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Aspire Designs provided us with exactly the look and feel we were looking for. Their designs are professional and impressive, the pages of our site load fast even with all the photos. They are quickly responsive and sensitive to the needs of their client. We are very satisfied with their patience and customer service orientation.

Wu Yiran, Project Engineer (IT)
Dayen Environmental Limited

Choosing The Right Keywords That Will Land You To Google's No. 1 Spot

Posted by on 26 October 2013

Just like any online start-up businesses, you have to be patient when it comes to attracting customers and visitors to your website. You have to invest a lot of time, effort and energy to successfully optimize your content, build a reputation and market your product. More importantly, you have to find out what the customers want and give it to them. This way, you can expect traffic to your website and eventually earn money through it. One way to lead customers to your website is by using keywords or key phrases. These keywords act as links that will direct readers to your website. The big question is how important these keywords are and how to find the right keywords that will lead traffic to your website.

When a person wants to know something or needs to gather information, they usually use the internet since it is faster, more accessible and easier. They open a search engine and type the first keyword(s) that pops on their mind. If that keyword is found in your website, then you can be sure that the person will most likely use your website. That is how important keywords are; they can make or break your website depending on how you will effectively use them. Finding and utilizing the right keywords would help improve the ranking of your website on every search engine. An improved ranking means a better chance of being on the first page of all search engines thus increasing the probability of your site being viewed a thousand times higher.

How to determine the right keyword

Search engines for their part offer tools and applications that would help website and content managers find out possible keywords. Google for example, has their Google Keyword Planner that allows you to monitor the number of people looking for specific keywords and the most common keywords normally used on a daily basis. You can also see the number of competitors that use the same keywords so you will know and have an idea what to expect in terms of competition. But it doesn’t mean you will use keywords that are not related to your business or randomly place unrelated keywords in any of your articles just for the sake of using these and improving your ranking. You have to think of keywords that are related to your products, services and content. Always remember that a well-written, informative and well-researched article with strategically placed keywords will go a long way in improving your reputation as a research expert.

However, tools and applications can only do so much to offer you their services. It is still up to you to create a list of effective keywords. You cannot just rely on tools and applications. You still have to do research work, gather opinions and do your own survey or hire third party providers to do the surveys for you. Keywords might not give you the immediate results that you desire at first, but through consistent research and increasing options being made available, you can find the right keywords to effectively drive traffic to your site.

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