Email Marketing Strategy 101: Globalizing Your Market Reach With Email Marketing

Posted by on 21 November 2013

One of the most widely used online marketing platforms is email marketing. The fact that it is low-cost, user-friendly and straight to your client's online doorstep makes it a very attractive and effective marketing tool.

Emails sent to clients may vary according to how a company wants to sell itself. It may be as simple and straightforward as possible or as complex as adding visuals or videos to make the email interesting to possible clients. What is important is that it goes straight to your client's email address and that you manage to grab their interest.

Here's a rundown of the advantages of using email marketing strategy:



Whether it is a multinational, a start-up or a small company wishing to penetrate the online global market, email marketing is a practical solution. Since it is affordable, companies can afford to reach out and send as many emails as they want to billions of email users. It is also a lot cheaper as compared to traditional postage marketing since it eliminates other transaction costs and ensures that the readers will definitely receive their emails.

It is also convenient since it saves time, money and energy. With a few clicks, people from different parts of the world will be able to read your message instantly making it possible for you to know the results of your marketing strategy within a matter of minutes or hours instead of weeks and months of waiting.



Website administrators can also use advanced tracking systems to follow the movement of the emails. Through this, they will be able to know the exact numbers of people who received the message, who opened it and actually clicked on the links and sites. This will enable them to create a better and much improved email marketing strategy later on. Emailing also allows the creation of different group lists for easier, faster and accurate monitoring so that the right message will go to the right target market minimizing errors and costs.



Email marketing is also straightforward and simple. Just type in what you want readers to know, select the target market and then send it to them. As simple as that, no need to harass and stress yourself. On the other hand, it can be personalized, colorful and done just the way you want it. Start by greeting your potential clients on a first name basis. This way you can create a friendlier and less formal approach. You can also add videos, footages, polls and other forms of interactive tools as well as strong call to action words to catch the attention of users. Create links, buttons and tags to guide them on where to go and what to do. Since you are asking them to take the time to see what you are selling, you want to make an immediate impression and not bore them.



Lastly, you don't want to annoy potential clients with a barrage of unsolicited letters coming in. By using email marketing, you are making it easy and convenient for them. Since emails can be read on any electrical device like mobile phones and laptops, they can open these in their own time and pace. They can also avoid unwanted and bothersome advertising.



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