Era of Responsive Web Designs – Should You Adapt Too?

Posted by Responsive Web Design on 11 July 2013


website design coloursIf you have ever opened the same website on different devices such as PC and Smartphone or PC and Tablet, you must have noticed that while some websites look exactly the same, some get completely changed and become messy or unpleasant. Websites that look the same, tend to automatically re-size themselves to fit the screen of the device they are opened in. This is what Responsive Web Design is all about.


Welcome to the Era of Responsive Web Design

Some people also call it as RWD, it is a modern technique that makes the web pages intelligent enough to re-adjust their size depending on the resolution of the device. Professional coders, web developers and designers are making the most of this cutting edge technology to provide their customers with a responsive website that looks same on almost all of the devices in the world.

Is RWD A Necessity Now?

Though, for many businesses, it has become a necessity as it allows them to rectify the need of having a separate mobile website to serve their mobile viewers. There are some sectors that still don’t consider responsive designs to be as important, e.g. E-Commerce websites are still not much inclined towards Responsive web designs. However the scope and reach of RWD is expanding slowly and surely, and we can expect greater things in coming years.

So What A Responsive Design Is? And How It Works?

Responsive Web Design

Before going any further, we would like to explain to you what a responsive web design really is? RWD is built based on 3 different techniques:


  • Fluid Grids
  • Fluid Images
  • Media Queries

Fluid Grids make use of a liquid layout to build the template around it. The actual template, content and parts of web page remain fixed and appear as same in all devices, including Tablets and Smart phones. However, the liquid layout ensures that the overall width and height of the page is adjusted properly when the webpage is viewed from a smaller or bigger screen. The concept here is similar to how Fluid flows around and take the shape of its container, similarly the webpage re-adjusts its shape to fit the user`s browser.

Fluid Images has a quite similar concept to Fluid Grids, except for the fact that in this concept, only the images are re-sized and re-adjusted, instead of the actual layout of the webpage. If the images remain in their original size, they might appear bigger or too smaller on certain devices. This technique fixes this issue and makes the images appear properly on almost all the browsers.

Media Queries are created to facilitate the fluid grids and fluid images even further. This helps in sorting out any of the errors that may occur because of the Grids and Images re-adjustments. We can consider Media Queries as 2nd level constraint to make sure everything is perfect in the responsive design.

Benefits of RWD

Responsive Web Designs allow the users to open up their website from wherever they are and on whatever device they want to. This gives the users immense benefits and make RWD appear as an interesting choice for people from all the fields of life.

For businesses, this reduces the cost of creating a separate mobile version of their website. Though, it doesn’t only help in terms of cost, but it helps creating a search engine friendly website as well, which makes the website a traffic attracting machine in the long run.

Concluding Remarks:

Though the concept of Responsive Web Design has been around for quite some time, there are still tons of webmasters, designers, developers and business owner that are yet to test this modern technology and make the most of it. It is highly recommended for business owners to go for RWD instead of having a separate mobile website or no mobile version at all.


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