How to Maintain your SEO ranking despite of algorithm changes

Posted by on 31 August 2013

The changes that Google implemented earlier this year has definitely shocked the entire internet world what with high profiled websites gone from Google’s Page #1 overnight. This also serves, as a wake-up call for those who specialize in SEO after all - what used to work is no longer working. If you are one of those hit by Google’s Penguin update, well, you can still get out of the Sandbox. All it takes is following some of Google’s recommendations and of course, staying away from Black Hat SEO practices. Below you would find some helpful tips to recover your site from the post-Penguin algorithm change.


Tip #1 – High Quality, Relevant Content

How often do you consider updating your site with relevant and informational content? In the past, it is enough to use your keywords and upping the keyword density ratio of your site to help you land in the first page of Google. Others would also make use of copyrighted or duplicate contents on their site. With the recent update, Google’s penguin ensures that those sites with well-written and relevant contents get noticed first.  If you want your site to rank, revamping it and being committed to updating your blog with relevant and useful information can help your visitors to stay longer on your site. The more traffic your site gets, the more likely that search engines would rate your site as relevant and in the process help your business.


Tip #2 – Don’t Focus on One Method to Promote your Site

Nowadays, focusing on only one or two ways to promote the site is no longer enough to increase and maintain your rankings. Links that do come from only one type of source will come off as highly suspicious with the Penguins, and as such, might put your site in the “monitoring list”.  To ensure that your site still stays on top, start your promotion by submitting to a few article directories, making guest posts and social media. You can even ask your friends to comment on your site or get feedbacks from viewers.


Tip # 3 – Cross Platform Compatibility

Do you know that in a recent study conducted by Google, almost 1B people use mobile devices to access the Internet? Although there is no clear indication that it is included in the new algorithm changes implemented by Google. It is after all, better to be prepared than be caught off guard. Making your site responsive and working with different platforms enables the site to be attractive to users and visitors alike. Remember that no amount of SEO can help you if you are not one-step ahead. Bear in mind also that user experience can play a role in the success of your site.

In conclusion, questions still abound the whole “web-sphere”. Some are delusional and some still stay optimistic. Fortunately, though, these recent changes will help pave the way for a better internet world. The 3 tips mentioned above are bound to help one to stay on top of the game even if Google releases another  “panda” or “penguin” as they are already time tested and do not rely on Black Hat SEO practice. Do try the tips mentioned above and see how it can change your site in a way you never imagined before. 


google matt cutts


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