Make Use of Twitter to Enhance Your Business

Posted by on 10 September 2013

Business today has become fierce and competitive. Many people prefer to open a business on their own rather than work the normal 8-5 desk job, hoping to succeed and get rich.  That is why for top companies, it is important to maintain your lead. You must be constantly aware of new companies. On the other hand, if you are a start-up company, penetrating the market could be hard. You have to think of ways to surpass everyone and offer something new. 

A new, fun and innovative way to enter the market is through the use of social networking sites. This is because people of all ages can access and surf the net. With just a few clicks of the mouse, you can visit and surf any site and service. You can exchange information, trade products, and merchandise and gather data faster and easier.



Twitter, a social networking site that has millions of followers is a great way to introduce your product. You might think that it is just a site for teenagers to post their angst and daily mumblings of inconsequential stuff. Nevertheless, the truth is Twitter has more than 500 million registered users whose largest demographics range from the 45- to 54-year-olds followed by 25- to 34-year-olds. This might be attributed to Twitter first gaining popularity in the business and news industry. However, it is quickly gaining wider audience from different demographics as celebrities and high profile personalities join the wagon. Twitter has become a social network site that can cause a stir and help your business.


The question is how you can use Twitter to your advantage. For starters, only registered users can post tweets through various technological devices while unregistered users can only read tweets. Users can post only up to 140 characters maximum. With this, you can do short, catchy and unique tweets or add mysterious one-liners that would attract visitors to go visit your website. The limited 140 character creates room for creativity and out of the box thinking.  Through Twitter, you can talk to your clients directly, tweet company news, post links to press releases and offer limited coupons and discounts. This is a good way to introduce your company, attract potential clients and market your products without boring them.

On the other hand, if you don’t want to actively participate, you can use Twitter as a means of understanding and analyzing your competitors and the market. Through it, you can see the latest happenings, fashions and trends. Most importantly, you can get ideas and suggestions on how to improve your company. However, using Twitter does not guarantee positive results. You have to invest time and effort to reap the desired results. It is best to consult professionals who can do the job best.    


The internet is a very powerful social media tool. It can be used as an instrument to express your feelings, to gather important information and can be a way to help you succeed in your business. That is how powerful the internet and the media combined are. 



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