Off-page SEO essentials for high Google PageRank (SEO Tips 3 of 5)
On-page SEO provides a short-term solution for high website ranking while off-page SEO primarily focuses on building a link platform which most effectively contributes to the website ranking in the long-run. Some important aspects of off-page SEO includes the quantity and quality of inbound links to your website, the rate at which the links are built, and the understanding of anchor text.
What is Google PageRank?
Prior to delving into the essential components of off-page SEO, it is necessary to understand how Google PageRank works. In a nutshell, the concept of Google PageRank can be summarized as a method used by Google to measure the popularity and the importance of websites. Websites with low PageRank are deemed less relevant or important in the web world than those with comparatively higher PageRank. The PageRank is also an indication of how much the website is considered safe by Google and the rest of the web users. In order to determine your website’s popularity status, the Google PageRank browser plugin is available for installation.
Factors to consider for high Google PageRank:
- Number of inbound links: For simple understanding, think of hyperlinks of different websites leading to your website as a vote; meaning the more links websites include to their pages which lead to your website, the more ‘votes’ you have in the world of the internet. As a result, the more votes you have, the higher Google will believe your PageRank should be as more people are talking about your website. However, it should be noted that a single website posting numerous links to your website is not as effective as many different websites posting links to your website.
- Effective anchor texts: Many fail to identify ways to make use of anchor links which could help them boost their Google PageRank. Investing a little time in altering the anchor texts, from a simple ‘click here’ or the URL of the page, to a keyword rich sentence can go a long way in contributing positively to your Google PageRank. Not only can you increase your rank, but you can manage which keyword your webpage is being ranked under. If your webpage is about ‘Website design company’, creating an anchor text such as ‘web design singapore’ or 'web design company' instead of ‘click here’ will most definitely boost your page rank. However, it should be noted that it might not be possible to completely have control over all the anchor texts, but it is important to keep every anchor text you can change different. Using the exact same anchor text, regardless of it being keyword rich, would do more harm than good for your webpage ranking.
- Quality of links: Even in the virtual world it is best to follow the words ‘quality over quantity’. No matter how many links you have, they won’t matter as much if the links are not from well-established or popular websites. It is far better to have few links from highly recognized or authoritative websites or those relevant websites with high PageRank than having many links from websites which rank low or are fairly unpopular.
- Pace of link building: It is extremely important to strike a balance between creating links unnaturally fast and creating links so slow that it makes no prominent impact on the webpage rankings. If you build links at a very fast pace, it can backfire and your website can be penalized under suspicious activity. Moreover, not building links at all or almost never building links will also result in negative outcomes. Therefore, it is always advised to maintain a steady speed while building links.