On-page SEO basics to boost your website ranking (SEO Tips 2 of 5)

Posted by Singapore SEO Services on 15 April 2012


In order to improve your website rankings and attract more visitors, on-page SEO (Search Engine Optimization) is absolutely necessary. Few basic tweaks to the webpage can go a long way in instantly improving the performance of your webpage. Some useful on-page SEO techniques are:


Title Tags:

With the use of HTML editor of your web designing software or your blogging platforms, you can include and edit title tags. The most important point to keep in mind, when deciding on a title tag, is to use the main keyword. The brand or the company name could also be included to boost your virtual presence. An example of HTML title tag is:
<title>AspireDesigns - Web Design Company | Singapore Web Design</title>
It should be noted that the title tag should be no longer than 70 characters. In the provided example, ‘AspireDesigns – Web Design Company’ is the brand name while ‘Singapore Web Design’ is the main keyword.


'Alt' tags

As search engines are unable to see the images uploaded on your webpage, it is extremely important to include alt tags in order to allow the search engines to determine what the image is for. As alt tags play a vital role in increasing website traffic, it is necessary to effectively describe the image and assign alt tags which are perfectly descriptive and relevant. It should be understood that it is not necessary to include all the keywords which you feel match the image on your webpage. It is actually more effective to include one or two keywords along with a brief description of the image. An example of a good alt tag is:
<img src=”webdesigntechnique.gif” alt=”my website design techniques ebook cover” />

Meta Description

Meta description is a short note or block of text which effectively conveys to the people the purpose of the webpage. Basically, meta descriptions show under the title of the webpages in search engine results which tells the searchers what to expect out of the websites. Meta descriptions facilitate search engines users to more conveniently find out about the websites, without having to click each and every displayed result. An example of meta description is:
Singapore Web Design Company – Aspire Designs is a professional and creative web design company offering customized web design services to meet your business needs.
It should be kept in mind to always include the main keyword in the meta description and to summarize the content within 155 characters.


Well-written webpage content

As most webpages consist of written content, it is important to optimize the content the right way. While it is important to include keywords for search engine optimization, most ignore how important it is to sound natural and useful. Forcing in keywords within the content only for the sake of using keywords within text would only make the webpage incomprehensible and confusing. Using variations or synonyms of the keyword helps content to read naturally. Moreover, it is important to include the keyword in the h1 heading tag in order to indicate the importance and relevance of the word to the webpage. Another technique is to include italics or bold text within the content in order to increase emphasis. However, it is important to keep things in moderation and not go overboard in order to avoid getting red flags from search engines.


Fresh and frequently updated website content:

With the recent advancements and the upgrade of most search engines, content within the website has acquired more importance than before. In order to rank higher in popular search engines, such as Google, the frequency of updates and freshly added content is highly significant following high quality of website content. Consistently updating the website with new content is one of the most vital techniques of search engine optimization.
The rule of thumb to keep in mind when aiming for search engine optimization and increased webpage visitors is to develop content for the readers. The reason why most website fail to attract and retain visitors is that they create content which is solely for the purpose of search engine optimization and therefore, fail to effectively communicate with the visitors due to lack of high quality, natural reading content.


Anchor text links within webpage:

Among the many effective techniques of getting indexed in search engines is establishing good internal linkage. This is done so by creating anchor links within your website which direct viewers to and from relevant webpages. Links make it easy for users to navigate within the website and find content that is searched for. When establishing a good internal links you should always use appropriate keyword which perfectly describes the webpage that is linked.


Conclusively, the above mentioned pointers can bring you one step closer to creating a website which is optimized to rank high in search engines and improve webpage traffic.


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