Optimizing Sales Through The Use Of OpenERP

Posted by on 27 March 2014

Sales cycles can often cause problems for many executives and business companies. That is why many organizations would often outsource such to other companies or use ludicrously expensive software programs that are considered as lead experts in data contacts, sales leads as well as contacting prospective and current clients.

The use of this software is important and considered crucial to the success of the sales life blood cycle. One of this software is OpenERP, open source enterprise software that functions as a resource planning program. OpenERP is recognized as one of the best resource planning software in the industry today that focuses on sales and productivity.

How OpenERP can Convert Sales Lead Opportunities to Profitability

One of the advantages of having an OpenERP program is that it is specifically designed to determine sales lead opportunities on a one-on-one basis ensuring that each negotiation is specific to the particular lead. Unlike other software where spot-on opportunities are done by the bulk, OpenERP identifies potential leads and helps convert it into lead opportunities. Once the lead responds, the software removes the lead to the generic list and moves it into another list where all lead opportunities are, making it easier for later retrieval.

The program also allows the user to remove unresponsive sales leads which would ensure that all the leads in the list are really interested in the product or service that one is offering. One can segregate the list to several others making it easier to identify, for example, leads that can be potential partners in the long run, or those leads that are already existing clients or partners of the firm.

Another advantage of the software is that it allows the segregation of several teams or individuals depending on their function or job such as brands, target market, location and accounts. The software thus makes it easier for the management to track sales performance depending on the data that they need.

When it comes to customization, OpenERP software has the necessary features making it ideal for companies to create their own profile for each of their organization. It conveniently allows the user to modify existing templates to conform to the needs of the user and the company. Users can create several stages for a particular project or client and indicate several criteria under that stage. Once the user determines that the client passes all the criteria set, they can move the client to the next phase or stage. This provides a clearer view of the opportunities available as well as determines if the company has the needed resources to be able to meet the demands of the client.

Sales Cycle Steps

A sales cycle starts with identifying potential sales lead and OpenERP can help companies do so. Once the program identifies sales leads, users can create their project in the software and also create stages or levels to help them determine where they are in with regards to the said client. Once the sales lead shows interest, the user can move them into the next stage of the cycle which usually is the “qualified stage”, from there. Once there, clients that show they are qualified may be moved to the next stage which is the “Sales proposition”. In this stage, the user can check out how best to meet the demands and requirements of the client. Once the demands are realized, one can then move the client to the “negotiation phase”. Here, discussions would determine if the client can become the company’s customer. Once all negotiations are done, one can move the client to the company’s existing customers.

Automating Sales Cycles

Sales cycles can be automated thanks to OpenERP. The software can help one to plan meetings or calls for effective sales. With the use of the software, one no longer has to waste time with planning these activities, all or most of the activities are already automated thus one would have a longer time planning other activities or how best to handle the particular client.

Advantages of OpenERP in Sales

Sales cycles differ from one company to the next and as such OpenERP can help firms and organizations by identifying the company’s goals, plans and targets and automating these in such a way that it is non-intrusive and works without too much human intervention.

Aside from sales leads, the software also contains several modules that would fit the need of the whole organization. Some of the interesting modules include CRM, accounting, inventory management, human resource, project management, POS and order tracking.

 If you are interested in learning more about OpenERP software and how it can work for your company, it is best to consult with one of the experts in the industry. A professional can help you determine if the software would work for your company and how best to maximize the software for your company’s benefit.




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