Now that our web site is launched I would like to formally record my appreciation for the excellent service that Aspire Designs has provided and for your flexibility during the work. You were responsive to our needs for the change request to the design and development of our site and the support that your technical team provided was second to none. Thanks!
Liz Lee, IT Manager
Manufacturing Integration Technology Ltd
PPC advertising works like a bidding system where you determine your maximum amount of bid for a single click, and your website’s ranking will depend on you and your competitors’ bids. Let’s say, you set your bid at $1.00 a click for the keywords “sports shoe”. If no one else bids higher than you, then your website will be placed at #1 position on Yahoo and Google. However, if there are other bids higher than yours, e.g. $1.02, you will be positioned lower.
You can determine your online marketing daily budget. Let’s say you set $20/day. As soon as the cost of your clicks reaches the daily budget ($20 in this case), your website advertisement will automatically be removed from the search results for that entire day.
We will install a tracking code in your website to show you the results of your marketing campaign. This will track the number of visitors to your website through Google and Yahoo, and also the conversion rate.
Conversion rate - If you get 10 visitors from the marketing campaign and you get 1 order, then your conversion rate is calculated as 1/10 = 10%. Higher conversion rate means better return of investment (ROI) which also means that your online campaign is successful.
Setup fee is waived if you sign up for 12 months or more.
Additional Services (Based on the bounce rate and time spent on site):
Want to find out more about Search Engine Marketing? Give us a call now and we will be glad to answer your queries!