Aspire Designs provided us with exactly the look and feel we were looking for. Their designs are professional and impressive, the pages of our site load fast even with all the photos. They are quickly responsive and sensitive to the needs of their client. We are very satisfied with their patience and customer service orientation.
Wu Yiran, Project Engineer (IT)
Dayen Environmental Limited
PPC advertising works like a bidding system where you determine your maximum amount of bid for a single click, and your website’s ranking will depend on you and your competitors’ bids. Let’s say, you set your bid at $1.00 a click for the keywords “sports shoe”. If no one else bids higher than you, then your website will be placed at #1 position on Yahoo and Google. However, if there are other bids higher than yours, e.g. $1.02, you will be positioned lower.
You can determine your online marketing daily budget. Let’s say you set $20/day. As soon as the cost of your clicks reaches the daily budget ($20 in this case), your website advertisement will automatically be removed from the search results for that entire day.
We will install a tracking code in your website to show you the results of your marketing campaign. This will track the number of visitors to your website through Google and Yahoo, and also the conversion rate.
Conversion rate - If you get 10 visitors from the marketing campaign and you get 1 order, then your conversion rate is calculated as 1/10 = 10%. Higher conversion rate means better return of investment (ROI) which also means that your online campaign is successful.
Setup fee is waived if you sign up for 12 months or more.
Additional Services (Based on the bounce rate and time spent on site):
Want to find out more about Search Engine Marketing? Give us a call now and we will be glad to answer your queries!